This the last piece for this long Microsoft campaign (also check out McKnight, Livingston, and Alford).
Based on the oscar nominated short by Josh Raskin : ” I met the Walrus”, IF created a series of spots that suppose to mimic the shorts style and feel. Simple at first, we all quickly realized why it took them 2 years to complete. Bringing the message across together with intriguing and complex transition was really the challenge of this campaign. Beautiful work by director Michelle Daugherty of IF.
This french spot took over 5 months to complete. Between the client, Microsoft France and US, agency etc. A couple of redesigns and redoes. We already had the piece done ready for delivery, when is was redesigned.
Props to all the designers at IF, even the first round for this turned out beautiful. The amount of boards that were turnaround was insane, never seen anything like this.